The course “Social media marketing for the music industry” is designed to provide practical and up-to-date skills to those who work, or want to work, in the music industry, with a focus on the most effective digital strategies to promote artists, musical projects and events.
Through an operational and results-oriented approach, the course teaches how to build a coherent online presence, develop creative content, engage the fan base and use advertising and analytics tools to gain visibility and growth. All with a specific look at the dynamics and most relevant platforms in the music world, from Instagram to TikTok, from YouTube to Spotify.
