The course is aimed at those who want to start a career in the world of marketing and digital communication.
Free training courses
Description
Requirements
This course is financed through the active employment policies program Guarantee of Employability of Workers (GOL).
To access this free course you must:
Be between 16 and 64 years old.
Don’t have a job.
Have residence or domicile in Lombardy.
Not having previously activated a path of active employment policies (GOL or DUL dowry).
Good knowledge of the Italian language.
Familiarity with computers (knowledge of the main operating systems, browsers and e-mail).
Plan
Basics of market analysis and customer profiling.
Definition of an editorial plan.
Content and ADS campaigns on social networks.
Direct e-mail marketing.
SEO Writing.
Elements of storytelling and visual storytelling .
Career opportunities
Junior social media strategist
Content creator
Digital PR assistant
Copywriter assistant
Duration
2-3 weeks
Where it takes place
At AKG headquarters in Milan or Varese or online