The course is suitable for those who have experience and want to acquire the basic skills to enter the sector, or for those who have a business idea or a small business and want to learn how to make themselves known on social media.
Free training courses
Description
Requirements
This course is financed through the active employment policies program Guarantee of Employability of Workers (GOL).
To access this free course you must:
Be between 16 and 64 years old.
Don’t have a job.
Have residence or domicile in Lombardy.
Not having previously activated a path of active employment policies (GOL or DUL dowry).
It is preferable to have a basic knowledge of the Italian language.
Basic program
Fundamentals of Social Media Marketing: overview of social media, target audience analysis, and platform selection.
Content Marketing & Copywriting: content creation, editorial calendar, scheduling tools, and storytelling.
Platform management: professional use of Facebook, Instagram, LinkedIn, TikTok, YouTube, and community management.
Content creation: graphics and videos with Canva, brand kits, and templates.
Advertising & Analytics: Meta Ads campaigns, budget management, and data analysis.
Career opportunities
Social Media Manager
Content Creator
Digital Strategist
Roles in Digital Communication Agencies
Duration
2 weeks
Where it takes place
Online
